Question 1

How does Waketail handle email consent?

Accepted Answer

Waketail treats email consent as a requirement for email win-back messaging. The customer workflow shows whether a profile has email consent, and customers without consent are not presented as eligible email recipients. Review the recorded consent before creating or sending a campaign.

Question 2

Is SMS consent separate from email consent?

Accepted Answer

Yes. Email and SMS consent are separate choices. Waketail keeps those statuses distinct so a customer who can receive email is not automatically treated as eligible for SMS. Use the channel-specific consent status when reviewing a customer or campaign audience.

Question 3

What happens when a customer opts out?

Accepted Answer

An opt-out is respected for that channel. Waketail’s recipient and draft workflows check consent and opt-out information before a message is treated as eligible, so an opted-out customer should not be included in that channel’s win-back audience.

Question 4

What is a win-back campaign in Waketail?

Accepted Answer

A win-back campaign is a message sequence for customers whose purchase rhythm suggests they may be ready for a relevant reason to return. Waketail helps you review an audience, create email and SMS drafts, and use customer or product context in the message. Eligibility and consent checks still govern who can receive each channel.

Question 5

How does Waketail report recovered sales?

Accepted Answer

Waketail provides a campaign report where you can record recovered sales and recovered revenue, then review those outcomes in the dashboard. These figures are merchant-reported and are not automatically attributed or independently verified by Waketail, so treat them as a practical record of what you report—not a guaranteed result.

Question 6

What types of sellers does Waketail support?

Accepted Answer

Waketail is designed for independent online sellers using Shopify, WooCommerce, or Amazon—the seller types shown on the marketing site. The exact data connection and available workflow can depend on your setup, so contact Waketail before assuming that a specific integration or automation is available.